Many still associate Philippine outsourcing, what usually comes to mind are high-rise buildings in Metro Manila. But the reality is shifting. More and more businesses now offshore work in the Philippines by expanding to smaller cities and countryside—a trend known as rural outsourcing.
This movement is not just about location; it’s a smart, inclusive shift in the business process outsourcing (BPO) landscape.
What Is Driving the Shift Away from Metro Manila?
Manila remains a BPO powerhouse, but urban challenges like cost, congestion, and competition push companies to seek opportunities elsewhere. Simultaneously, advancing tech and remote-friendly policies have made it more feasible to build teams in the provinces.
Cities like CDO, Dumaguete, Davao, Iloilo, and Bacolod are becoming hotspots for outsourcing. Even small municipalities are participating in the BPO wave, offering human capital, cost-efficiency, and new opportunities.
Advantages of the Rural Outsourcing Shift
Access to Untapped Talent
Many areas outside Metro Manila have quality schools and skills programs. Instead of moving away, young professionals can work locally.
Lower Costs
Operating in provincial areas comes with reduced overhead and labor costs—without sacrificing service quality.
Improved Work-Life Balance for Employees
Rural outsourcing creates job opportunities close to home, resulting in happier and more loyal employees.
Inclusive Economic Development
By investing in rural BPOs, companies support job creation and economic growth in underserved offshoring areas—helping to reduce inequality and urban overpopulation.
Leading BPOs Embrace the Rural Shift
Many of the top BPO companies in the Philippines are opening regional branches or enabling fully remote roles to access a wider talent pool. Government incentives and public-private partnerships also support this move, providing tax breaks and infrastructure support in next-wave cities.
The IT & Business Process Association of the Philippines (IBPAP) has highlighted the growth of “next-wave cities” as a key pillar of future industry growth.
What This Means for Offshoring and Outsourcing
Going rural is a strategy, not a shortcut. Companies that adopt this strategy can grow quickly, diversify teams, and ensure long-term sustainability.
As the question of “where to outsource next” continues to evolve, the rural shift proves it’s possible to do good while doing business.